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How to Beat Your Most Hated Competitors
Learn from them.
We’ve all done it. Talked smack about our competitors. It’s natural, and way too easy for a team to console themselves talking about how bad the other folks are.
But it is a lazy habit. Worth unlearning if you really want to beat the competition (and grow your business).
When we talk down competitors — even just to our internal team — we develop an unhealthy attitude of superiority and every time we do it, we’re developing blind spots.
Your competitor offers another way to address the same problem you do. Some customers choose you, some choose them.
Smart entrepreneurs figure out pretty quickly that if some customers are choosing the competition, it’s a good idea to find out why.
How different are you? Really.
A common reaction when customers choose the competition is surprise that the customer clearly just “didn’t get” how much better you are. How could the customer not have appreciated all those great extra features and advantages you have?
My answer to that one is, “Because you probably are not listening to your customers as well as you think.” Those awesome features? They might be your great ideas but you don’t walk in your customers shoes…
